Our Vision and Values
Our Vision and Values
NTN company vision and values

“Driving NTN into the next 100 years” is the focus of our new 3-year plan for NTN Corporation. We are a company of promise and possibilities. Each day represents a fresh opportunity to share Our Vision, live Our Purpose.


Vision Graphic


Our Vision: To transform into Canada’s leader of the Ultimate Bearing Experience.

Our Purpose:?Beyond supplying world-class bearings, our purpose centers on servicing our customers by anticipating their needs, creating solutions and providing the highest level of service.


Contributing to a Nameraka World


The NTN Spirit Tree and our Corporate Philosophy

The NTN Spirit Tree is a philosophy that shapes our commitment to a sustainable future.

We aim to contribute to a “NAMERAKA" world with the NTN Spirit Tree as our guiding philosophy. “NAMERAKA” means “smooth ” in Japanese.

Keeping in line with our Spirit Tree philosophy, we conduct our business with high respect and regard for the environment and the communities we serve.

Our corporate philosophy—“We shall contribute to international society by creating new technologies and developing new products”—influences and infuses everything we do: research and development of our products; relationships with our customers and our colleagues; and resources for our community and environmental initiatives.

NTN Spirit Tree

Our Values

Our values are part of our DNA. They guide the way we work with our business partners, within our communities and with each other.

Through challenge, collaboration and commitment and a focus on success, we have created a vibrant company culture where ideas can blossom, people can thrive and success can flourish


We are passionate about our business and our brands. We enrich our lives by challenging passionately, acting with initiative and continuing to grow. We promote and implement creative and innovative ideas and solutions.



We show respect for and value all individuals for their diverse backgrounds, experiences, styles, approaches and ideas. We listen to others for understanding and demonstrate a commitment to integrity and ethics. We take care of the natural environment and maintain coexistence with the local community.



We strive to delight and serve our customers through the high quality of our products and services. We improve the lives of people around the world through our work. Our varied competencies and business lines are the founding richness of our company.